When it comes to any type of business, one of the primary considerations is how you will let your potential clients know that you have a service or products to offer. Signage forms a part of some a few of the oldest yet most effective forms of drawing attention and advertising for your business.
If you are looking for an advertising media that is potent, you should seriously consider the use of temporary signs and banners. There are a number of organizations and business owners that underestimate how signs along with banners can have a significant impact on the revenue that their business brings in.
Admittedly, temporary signs should not replace the core or main form of your current advertising, but it is still an effective complementary advertising that can assist in reinforcing your brand and to attract more foot traffic to an event or through your business doors. Here are some of the important ways in which temporary signs can help to boost your business.
1. Attracting The Right Attention
When you have a sign that is prominently displayed it is rated as a great way to easily attract the attention you are looking for. This is especially true when your business is positioned in a location where a lot of people pass by every day. These signs alert the public that your company exists and that it is positioned in a specific area and gives a bit of information about what you have on offer. Research and studies have gone onto prove that close to half the individuals who are 1st- time customers, usually notice a sign 1st before they have seen any other form of advertising. What this means for your business is that using an attractive temporary sign can really boost and benefit your company.
2. Attracting Foot Traffic
Signs and banners are powerful tools when it comes to getting more foot traffic through the door. For example, if you are hosting an open-house event, nothing works as well as getting people to come through the door who may not have planned to visit the home to come in and have a look around. In addition, if you are hosting a seminar or conference, signs and banners also work well to get unexpected foot traffic to the event.
3. Improve Your Brand
Over and above attracting the right attention, temporary signs can also assist in reinforcing the brand of your business. To put this into perspective, attractive signs that feature large lettering, bright colors and is easy-to-read speaks volumes about your business. It places an image in your customers minds that your business is reputable, neat and tidy and is offering something that they may be interested in.
On the other hand, signs that are hard to read, is weathered and old or makes use of the wrong color, speaks ill of your company. These signs promote a negative image in a person’s minds that sees your signage, which means they probably won’t even give your business a chance. For this reason, when choosing a temporary sign provider, make sure that your logo is well-designed and features slogans that are appropriate to create a much better impression for your potential customers.
4. Signs Work Well To Drive Sales
When you are looking for a temporary boost to generate revenue and sales volumes, using banners and signs can contribute dramatically when it comes to your overall bottom-line. If you have already spent thousands on TV, radio or online placements and ads with mediocre success, the correct usage of signs or banners might be that missing piece for your puzzle. This is usually a high possibility when people visit your business and the only way that they can differentiate your business form others in one building is when you use banners and signs.
5. Business Branding
Apart from radio, TV and billboard ads, banners are regarded as one of the better ways to effectively brand your business along with visibility. When you strategically place your signs and banners, more and more people with eventually start to automatically recognize your business. If you didn’t know, it usually takes between 7 to 20 exposures of an ad message before consumers will start to take a business seriously enough that results in them wanting to do business with the company.
One of the best ways to increase your exposure is to strategically position a minimum of 10 large banners in a 2 to 5-mile range, so passers-by will keep seeing your advertising. You can think of this type of signage as a reinforcement or reminder potential. This form of temporary signage will boost their impact, which will further embed the messages about your business into people’s minds.
When you print your temporary signs from a sign company, you will want to ensure that they convey enough information with as little words as you can. This especially applies to the temporary signs you are using to promote new products, discounts or sales. The holiday signage is highly popular and effectively communicate the feel of a season. You can also use these signs to inform people about the latest recognitions or awards for your business which really adds to the credibility about your business.
7. Safety And Convenience
While signs are mainly used to let people know about your business and what it has to offer, you can also use temporary signs to direct your potential customers to parking areas dedicated to your company or even warn about any potential hazards. The safety signs are used mainly to alert your employees and customers about dangers such as “Wet Floor” or a step down or a step up.
Signs should be regarded as an invaluable and essential part of any business. To ensure that you are using the most effective temporary signs make sure you use a business that specializes in signage and has a reputation for only offering signs that will offer your business with powerful tools that increase traffic, promote your brand and assist in helping people to recognize your business.