Best Reasons to Run Load Testing

As a business owner, you know that your digital presence can make or break you. No longer is the world relying on face-to-face contact when sales are happening. Knowing how your website will perform under specific loads can mean the difference between server uptime where you’re making money and server downtime where you’re losing customers.

The first benefit of load testing we’re going to talk about is ensuring you get sales and keep customer loyalty. At times of high sales, such as holiday specials, there will be a large influx of visitors to your website or application. These are the time where your customers are relying on your software or website to perform at its best. By load testing ahead of time, you can ensure that your software will be able to handle a large influx of visitors for those larger events. Not load testing ahead of time could leave your customers with lagging load times and some may be unable to access your site. This can lead to disgruntled customers, lack of sales, and an overall bad image for your business.

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When it comes to your application or website working appropriately, customers place the responsibility on you. Customers don’t care to understand that your site went down due to an influx of traffic. They’ll still look at the situation as your company let them down. This can lead to losing valuable customers in a situation where you, as a business owner, don’t believe you did anything wrong. To you, it may seem like a technology blunder. However, the way your customers perceive the situation is what is ultimately going to fuel the outcome for your business. When your applications or site doesn’t work as it’s supposed to, it can reduce customer loyalty and tarnish your brand image.

It’s really no surprise in the digital age that consumers want instant results. Having a lagging website response time can result in losing potential customers. In fact, studies have shown that if a page doesn’t load within five full seconds, then most users will hit the back button and look for another site. That five second is what stands between you and potential customers. With ApicaLoadTest Features, you can see how quickly your website responds and alter necessary features in order to make the response as quickly as possible.

It’s likely that you’re always looking for the potential to expand as a business. Load testing can help to make sure you have a smooth transition every step of the way. As you gain momentum, it’s likely that more and more users will be accessing your software and site. This means that your software and site need to be responding quickly and keeping up with the new demand. By utilizing load testing, you can prepare for these added quantities and purchase new features as necessary to keep your applications up and running.

Load testing provides many benefits for businesses both small and large. This feature can help your business success and lack of using it can mean untimely death for your business. We encourage you to sign up for load testing for all the benefits mentioned above.

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